In a landmark agreement for the popular scripted format, ITV’s hit relationship drama “Liar” will be brought to Malaysia.
The format, which premiered on ITV and Sundance TV in 2017, has been purchased by All3Media International and transferred to Astro in Malaysia, where Double Vision will produce it. The rights to the finished Malaysian series have also been acquired by the distributor.
The adaptation of Double Vision is expected to premiere on Astro Citra, On Demand, and Astro GO in March of next year. It’s whenever the story first will address points including rape through a Muslim focal point.
The popular format, which was originally made by Two Brothers Pictures, depicts the experiences of two people (Joanne Froggatt, who stars in “Downton Abbey” and Ioan Gruffudd, who stars in “Fantastic Four”) whose initial attraction has far-reaching consequences and explores concepts like consent and contemporary gender politics. When it premiered in the United Kingdom, the show was an instant hit and sparked significant discussions about consent and rape culture.
The format has been adapted in seven additional nations, including India, Italy, France, Germany, Spain, Greece, and Turkey, in addition to the Malaysian version.
Unit Yow, VP of APAC for All3Media Worldwide, said: ” The talented Double Vision team has produced an exquisitely crafted and compelling drama told through a new cultural lens that delivers outstanding high-quality storytelling, and we are thrilled to see this latest version of “Liar” so brilliantly adapted for a Malaysian audience. We immediately wanted to buy back the rights to Double Vision’s adaptation because we found the Muslim lens through which this story is told to be powerful and fresh. We are delighted that they have given us permission to introduce this exceptional series to our international buyers.
Min Lim, Double Vision’s head of production, added: I’m staggeringly energized that we can, through an extraordinary organization like ‘Liar, take a gander at rape through a Muslim focal point – not simply from the stance of what it means for Muslim ladies yet the way things are managed in our country overall.
“I know that this is a problem that needs to be brought to light through my work with the Women’s Aid Organization in Malaysia, and we at DV are extremely grateful to have partners like All3 Media International and Astro who share that vision. The cherry on top was being able to champion female voices both behind and in front of the camera!
“Liar” in Malaysia is the most recent Asian configuration deal for All3Media Worldwide. The Indian adaptation of the Irish drama “Blood” premiered earlier this year on Disney+ Hotstar and became the top Hindi series on the platform. “Mithya,” the Indian adaptation of “Cheat” by Two Brothers Pictures, premiered to critical acclaim on ZEE5.