Apple unveiled its most ambitious and riskiest new hardware product in a long time on Monday: a headset for mixed reality known as the Apple Vision Pro.
Tim Cook, CEO of Apple (AAPL), described the Vision Pro, which combines augmented reality and virtual reality, as a “revolutionary product” that has the potential to alter how users interact with technology, one another, and the environment.
The profoundly expected declaration came at Apple’s Overall Designers Gathering, where it likewise prodded a not insignificant rundown of new elements and updates to a portion of its most broadly utilized items.
What you should know about the event is as follows:
Apple makes a risky bet on a headset
People can overlay virtual images on live videos of the real world with the new Apple Vision Pro, which looks like a pair of ski goggles.
Cook, who has been hyping up the capability of increased reality for quite a long time, promoted the headset as “the main item you glance through, not at.”
Apple claims that users can view apps directly in front of them when they put on the device. Apple demonstrated a variety of one-of-a-kind user experiences for the product at the event, including entertainment, productivity, and medicine apps. Additionally, Bob Iger, CEO of Disney, attended the Apple event to talk about how Disney will produce content for the forthcoming Vision Pro headset.
Dissimilar to different headsets, the new blended reality headset will show the eyes of its clients outwardly, so “you’re never confined from individuals around you, you can see them and they can see you,” said Alan Color, VP of human point of interaction.
However, there are a number of issues with the product: Apple is entering a untested market that is populated by other tech companies that have attempted to mainstreamize their devices but have largely failed. In addition, Apple is charging $3,499 for the device, which is significantly more than had been rumored and comes at a time when economic uncertainty persists.
Apple plays up VR more than AI
While virtual reality (VR) dominated the event, Apple didn’t say much about how it’s keeping up with Silicon Valley’s current obsession: intelligence by artificial means
Lately, a large portion of Apple’s Enormous Tech rivals have spread out aggressive designs for how to integrate generative computer based intelligence into their items following the viral progress of ChatGPT. Apple would have had a natural opportunity to follow suit at WWDC.
Instead, Apple spoke more subtly about artificial intelligence. For instance, Apple announced a new version of autocorrect that makes use of a language model and machine learning to improve accuracy and even provide “sentence-level autocorrections.” Apple will likewise grow its prescient text capacities.
Craig Federighi, Apple’s senior vice president for software engineering, stated at the event, “Predictive text already helps you quickly finish add or change a word.” This is a reference to the technology’s ability to speed up typing. Additionally, you will now receive predictions as you type.
Apple unveils 15-inch MacBook Air
A 15-inch MacBook Air with Apple’s bespoke M2 processor was the first piece of hardware unveiled on Monday. Mac said the new MacBook Air is the world’s most slender PC, at simply 11.5 mm. Additionally, it only weighs 3.3 pounds.
The new MacBook Air boasts a six-speaker sound system, faster performance than Intel-powered models, and a battery life of 18 hours.
It starts at $1,299, and education costs $1,199. In the meantime, the older 13-inch MacBook Air that comes with M2 now costs $999.
Apple introduced the M2 Max and M2 Ultra chips as updates to its Mac Studio in addition to the most recent MacBook Air. With up to 25 times faster performance than the M1 Max, developers can create new apps at a breakneck pace.
New features for FaceTime, Messages and more
In addition, Apple unveiled a slew of new iOS 17 updates, some of which include new tools for making calling and messaging other people more individualized.
iOS 17 will presently get contact “banners,” permitting iPhone clients to plan a custom picture to seem when you call somebody or accept their call. iPhone users will be able to add text and a photo of their choice to their “poster” for their contact card.
Users can choose to answer the call or ignore it by using the brand-new Live Voicemail feature, which transcribes the caller’s message in real time. It will be simpler to keep friends and family informed of their safety with a forthcoming check-in feature. Additionally, users can share their contact information by holding two iPhones in close proximity using a tool known as NameDrop.
Apple freshens up Watch, iPad and AirPods
Additionally, software updates were released for the Apple Watch, AirPods, and iPad.
The iPad will get new interactive widgets that allow users to quickly perform actions and get more information at a glance, in addition to some of the well-liked lock screen features that are already available on the iPhone. These features include the ability to customize wallpapers.
A smart stack for the Apple Watch will use machine learning to display relevant widgets, such as medication logs and calendars or sleep data.
What’s more, the organization is bringing new “versatile sound” elements to its remote AirPods. The update is intended to learn the listener’s preferences so that the AirPods can change the audio on the fly and reduce distracting noises when changing environments.